Introduction to Marketing Consumer Satisfaction and Loyalty

Question: Discuss about theIntroduction to Marketingfor Consumer Satisfaction and Loyalty. Answer: Introduction Among the several issues of prevailing in the market, one of the most crucial factors that drive the attention of a company is its positioning. As stated by Anisimova (2016), it is noted that like every other industry, there has also been a large increment in rivalry in the education business as well. Being a developed nation, Australia is home to a wide number of institutions. In order to survive in the changing conditions, organizations tend to concentrate on positioning activities. Further, to understand the aspect in a more oriented manner, the case of RMIT`s initiative to launch Activator programs for future startups and their positioning is taken into consideration. Based on the article, it is seen that that firm largely concentrates on developing competencies and further enhances on the need for positioning. With a focus on professional learning, practical knowledge gain and information development. According to Higgins (2013), a growth in the macro environment factors successfully grabs attention of the university`s management thereby letting to rise of new initiatives. According to the RMIT V.C and activator members, apart from concentrating on financial literacy, venture industrialist grabs and improving business intelligence, the situation of the new schemes formed a crucial part. It was also seen that the new launch would be based in Victoria, Vietnam and Singapore. Moreover, the companies concern for developing capabilities and ensuring a job to the students also directly relates to indentifying and locating the brand in poorly developing sectors. Also the location of the firm would require a huge investment amounting to $7 million. Additionally, the brand also enters into collaboration with the management institute (Singapore), to ensure proper positioning as well (https://www.afr.com/technology/rmit-launches-free-activator-program-for-future-startup-founders-20161116-gsr5lv). Analyzing the news article it can be inferred that RMIT aggressively focuses on building up a firm in a more oriented manner taking into consideration various factors like market demand, macro situation, investment, cooperation and many others. References https://www.afr.com/technology/rmit-launches-free-activator-program-for-future-startup-founders-20161116-gsr5lv.RMIT launches free Activator program for future startup founders. [online] Financial Review. Available at: https://www.afr.com/technology/rmit-launches-free-activator-program-for-future-startup-founders-20161116-gsr5lv [Accessed 7 Dec. 2016]. Anisimova, T., 2016. The effects of corporate brand symbolism on consumer satisfaction and loyalty: evidence from Australia.Asia Pacific Journal of Marketing and Logistics,28(3). Higgins, B., 2013. Culturing education for sustainability: evaluating a tertiary case study.whole or in part, must be clearly attributed to the author.